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The Online Giving Study

This isn’t another study about the rapid growth of online giving (though it is skyrocketing)—it’s a call to reinvent donor relationships. This groundbreaking study from Network for Good and TrueSense Marketing examines the online giving experience not only on nonprofits’ websites, but also via donation portals and social networks, and finds it is directly tied to donors’ likelihood of giving more—and more often. The study covers:

$381 million in online giving
3.6 million gifts
1.879 million unique donors
66,470 different nonprofits
Seven-year time span (2003-2009)
Donations to a wide range of nonprofit sizes and types

To complement the findings of The Online Giving Study, Network for Good has created the Digital Giving Index with insights and trends to inform charitable engagement. This Index builds on data and observations from The Online Giving Study and is updated quarterly to provide timely and relevant snapshots of the state of online charitable giving. Learn more

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